Contributing to projects that help people understand their experiences and choices

DEZUDIO CASE STUDY
ROLE

–

Intern

Content Designer

Interaction Designer

Animator

TEAM
–

Eindra Lin (Co-Designer)

Dezudio:

Ashley Deal

Raelynn O'Leary


PROJECTS

–

  1. Reproductive Health Decision Support Tools

  2. Vision Correction Research

  3. Myana

  4. Age-Friendly Greater Pittsburgh

  5. Cancer Care Pittsburgh


CONTEXT

Dezudio is an information design, interaction design, and design research consultancy in Pittsburgh, PA

During my Summer 2025 internship at Dezudio, I co-contributed to several projects across health-related and digital content. My contributions focused on visual design, content development, and design research support for client-facing initiatives. Since my internship, I have continued to work and contribute to projects with Dezudio.

REPRODUCTIVE HEALTH DECISION SUPPORT TOOLS

Refining medical illustration and animation for university-led reproductive health videos

Eindra and I contributed to the visual design and illustration refinement for a set of educational videos developed for a university gender health research group.

Working within an established illustration style, we focused on refining the visuals to represent key ideas related to anatomy and the vasectomy procedure. We prioritized a set of illustrations that function cohesively as a unified set.

We also contributed to the animation for these educational videos. The goal was to address common misconceptions by accurately showing what happens after the procedure, such as changes related to ejaculation and sperm movement.

We created smaller studies focused on movement, timing, and alignment between animation, narration, and captions. We explored examples such as static versus actively moving sperm, fluid movement speed through the ducts, and how visual content aligned with script.

**As the vasectomy decision-support tool is currently undergoing testing, I’m unable to share a live link at this time, but I look forward to its release and seeing it in use soon.

VISION CORRECTION RESEARCH

Supporting design research exploring the experiences of contact lens wearers

Eindra and I supported a design research project in the vision correction space, exploring the experiences of contact lens wearers.

Our role involved reviewing and compiling qualitative clinical video data. We edited raw recordings into consolidated patient videos by removing non-relevant segments such as setup and off-topic discussion, improving usability for research synthesis and review. We also identified, tagged, and timestamped key behavioral moments such as lens insertion, removal, and reported discomfort to support structured analysis and study tracking.

MYANA

Website content development and social media marketing assets for Myana

Eindra and I focused on the site information architecture, page layouts, and content strategy for a promotional website supporting Myana, a postpartum app for new birthgivers. Working from an initial structural concept, we determined exactly what content would live on each page and how it should be organized.

Using Figma, we structured the navigation and content hierarchy across a 6-page site (Home, About, Team, Resources, News, and FAQ), refining layouts and content flow to improve clarity, discoverability, and user experience.

We also design templates for social media content to support Myana’s outreach. Looking at existing Myana materials, we wanted to highlight that the app was created by scientists but built explicitly for new moms. We used the brand's existing colors, fonts, and tone of voice to create social media posts. We made these posts in square, horizontal, and vertical shapes across three different styles so they could be used for different types of content.

We wrote captions for Instagram, LinkedIn, and X, making sure the message stayed consistent but still fit each specific platform.

We also design templates for social media content to support Myana’s outreach. Looking at existing Myana materials, we wanted to highlight that the app was created by scientists but built explicitly for new moms. We used the brand's existing colors, typefaces, and tone of voice to create social media posts. We made these posts in square, horizontal, and vertical shapes across three different styles so they could be used for different types of content.

We wrote captions for Instagram, LinkedIn, and X, making sure the message stayed consistent but still fit each specific platform.

AGE-FRIENDLY GREATER PITTSBURGH

Improving access to community resources through thoughtful information structure

Eindra and I contributed to a focused redesign effort for a portion of the Age-Friendly Greater Pittsburgh website aimed at improving how users navigate, discover, and access community resources after completion of their Picture This Campaign.

We had to integrate materials from the campaign, including voice recordings and participant testimonies, into the existing website in a way that felt organized, accessible, and easy to explore. We had to rethink how content was structured while leveraging existing page templates and modules to minimize development impact.

CANCER CARE PITTSBURGH

Early brand identity exploration and ideation for an emerging initiative

Eindra and I worked on defining the foundational content system for how a cancer navigation nonprofit initiative in Pittsburgh would communicate its mission and services.

The team had a large set of materials, such as grant proposals, research documents, flyers, and early messaging drafts, but no consistent tone, messaging structure, or unified language. Different documents were describing the organization in slightly different ways, which made the overall identity unclear.

We organized the material into categories like mission, values, strategies, and outcomes, and used that to define a consistent way the organization should talk about its work.

During a collaborative 2–3 day sprint, we contributed to generating logo concepts, exploring multiple visual directions for the organization’s identity. Several of these concepts were selected for client presentation and further refinement.

We also design templates for social media content to support Myana’s outreach. Looking at existing Myana materials, we wanted to highlight that the app was created by scientists but built explicitly for new moms. We used the brand's existing colors, typefaces, and tone of voice to create social media posts. We made these posts in square, horizontal, and vertical shapes across three different styles so they could be used for different types of content.

We wrote captions for Instagram, LinkedIn, and X, making sure the message stayed consistent but still fit each specific platform.

Our early logo concepts and language recommendations were incorporated into the iterative process of exploring, evaluating, and defining the logo mark, and the organization’s mission, vision, and values. These final outputs were delivered to the client along with a set of brand guidelines that defined voice and language.

We also design templates for social media content to support Myana’s outreach. Looking at existing Myana materials, we wanted to highlight that the app was created by scientists but built explicitly for new moms. We used the brand's existing colors, typefaces, and tone of voice to create social media posts. We made these posts in square, horizontal, and vertical shapes across three different styles so they could be used for different types of content.

We wrote captions for Instagram, LinkedIn, and X, making sure the message stayed consistent but still fit each specific platform.

REFLECTION

Building skills in collaboration and time management

This experience taught me how to balance quality, timelines, and collaboration effectively. Every project required adaptability and close attention to detail from refining visuals to organizing research materials. I learned to manage my time intentionally through time blocking and task prioritization and communicating with the Dezudio Team, ensuring that deadlines were met without compromising the quality of the work.

Acknowledgements

NEXT PROJECT

Groundswell

Designing a supportive environment that helps oncology staff navigate and manage grief and burnout

We Are What We Eat

Creating an interactive digital story that helps people understand and address malnutrition

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